Your website is the alter-ego of your brick and mortar business. Just like you maintain your store or shop, you should definitely maintain your website. This doesn’t mean that you should pay somebody exorbitant monthly fees for it though. A reasonable price of maintaining a simple small business website should be in the range of $150/month – $300/month
Having a website without attention to SEO is like having an online version of your printed brochure. It just sits there on the Internet and will most likely never show up in Search Engine Results. So, the short answer is “ABSOLUTELY YES”. Investing money in SEO is totally worth it.
Domain Name: $15-$500/year
Hosting: $350 – $2000/year
Content Management System (WordPress – $600 one time
Content Addition – $350 per webpage
SEO Setup – $500 one time
Site Maintenance – $350-$500/month
Digital Advertising – $500 – $2000/month
On an average, here are the average cost estimates reflective of current Industry standards in USA
-Small Business Sites (Design, Setup, Stock Images, Plugin Install, Admin Access, Analytics) – $3500 – $7500
-Corporate Websites – (Rich custom design, Custom Image/Logos, SEO, user training, Copyright etc) – $7500 – $15000
-Ecommerce Websites – (Woocommerce/Shopify setup, Payment Gateways, Product pages and templates, SEO, user training) – $10,000 – $20,000
So, you created your website or paid somebody to do that. But you are wondering why you are not getting any traffic or customers?
Most people think that a website is just an online version of their printed business brochure. If you created your website (or worse paid somebody) which is basically an online version of your business brochure, you just wasted a lot of time and money.
This is where SEO comes in. Just in case your didn’t know, SEO stands for Search Engine Optimization. Google is not a human being who can read your website and figure out what you do. Yes, Google is extremely sophisticated and can glean a lot of info from your website, but it is still a computer program. You need to talk to that computer program in the language it understands. SEO is that language.
We can help bridge that gap for your company by doing exactly that. Does JSON-LD, Metadata, Schema.org, Online and offline SEO ring any bell? Fear not! That is the language that Google and all other search engines understand and we speak that language. We can get you on the first page of Google for the keywords relevant to your business.
Send us an email at firstname.lastname@example.org to setup your free consultation to discuss how we can help get your business discovered online.
For a small business website with upto 5 pages like Home, Info, Contact, About, Services we charge between $1000 – $2500 depending on the level of customization you need. Just email us your requirements at email@example.com and we will get back to you with a quote.
We also offer SEO services where we help you rank in Google search for keywords relevant to your business. eg. Do you have a restaurant or bar? We can help you rank on the first page in Google for things like “Happy hour near me”, “Best Mexican food in Taos” and any other relevant keywords. If you want online ordering, or e-commerce functionality for your business whether it is a restaurant, a consignment store, grocery store or anything else, we can do that as well.
Taos is a pretty laid back town, proud of its cultural diversity and stress free life. It is sometimes also a little behind when it comes to catching up with Technology. That is why we launched Taos High Tech, to cater to all the technology needs for local businesses.
Whether it is web design, social media marketing, Google Seo, eCommerce enablement, we do it all. Plus, we believe in the long lost art of face-to-face interaction. We love to meet our clients in-person and come up with solutions to their technological hurdles.
We live in a technology dependent world where we use the internet to answer all our questions, search for local businesses, products and services.
Customers are used to to engaging and interacting with businesses online.
One of the reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real time. Compare this to a TV ad or a billboard ad. There is no targeting; the ad is being shown to everybody. But with online marketing you can stay laser focused on your target audience. Imagine being able to choose your target audience based on age, interests, geo-location, job titles etc. And guess what? It is possible only with digital marketing
Another equally important reason is its affordability. Digital marketing is infinitely more affordable when compared to traditional marketing channels.
if you’re planning to launch your website, wouldn’t you want the new site to be a leap forward from the previous site? A site that represents your brand, blows your customers minds, loads fast, works on mobile devices and most important shows up on Google search results when people search for keywords related to your business?
If you said yes, to these questions, then you should consider hiring a professional. Hiring a professional doesn’t always mean shelling out thousands of dollars. By the way the “server dude” may likely charge you thousands if you are not careful.
Interview the person who you are hiring. Ask them about their experience with the software industry. Ask for previous projects or references. Building a website is not just knowing HTML or WordPress. That is like saying if you know how to put a band-aid on, you can do leg surgery!
Ever searched on your browser for stuff like ‘Indian restaurants’ or ‘grocery store near me’? If you are on your mobile device or a desktop, Google knows your location with a high level of accuracy, so the results it serves a person in Atlanta, GA would be totally different from a person in Taos, NM. Here is how it does that and why you should care about it. First, why should I care about SEO as a local business owner? When a person is doing a local search, they are usually coming in with a purchase intent, which is very powerful. This means they are ready to buy a product or service right now. eg. If a person searches for “water heater error code 65”, that usually means that person may have a real problem and either they are trying to fix it or are in need of a plumber to fix it. Another example, a person searches for “second hand furniture near me”, here that person is most likely looking for a second hand furniture store where they want to purchase some furniture. You see why is this so important? There is a potential client out there searching for you with purchase intent. Now Google’s job is to connect that person to a local business which can solve their problem. This is where local SEO (Search Engine Optimization) comes in The way your website is structured and the way your content is layed out on your website gives signals to Google what it is all about and what services you offer. Your website is considered to be a second location of your business. With the help of local SEO, you are actually making it easier for the users to interact with your business.