We live in a technology dependent world where we use the internet to answer all our questions, search for local businesses, products and services.
Customers are used to to engaging and interacting with businesses online.
One of the reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real time. Compare this to a TV ad or a billboard ad. There is no targeting; the ad is being shown to everybody. But with online marketing you can stay laser focused on your target audience. Imagine being able to choose your target audience based on age, interests, geo-location, job titles etc. And guess what? It is possible only with digital marketing
Another equally important reason is its affordability. Digital marketing is infinitely more affordable when compared to traditional marketing channels.